JODI is an Indian based label co-founded by Gauri Verma and Karuna Laungani. It was born out of a shared love for craft, culture, fashion, and travel. Our manifesto, so to speak, was really to hope to give a new lease of life to local craft techniques. We work with 100% natural Indian textiles and combine this with artisanal processes.
Hand block printing is a centuries-old Indian art form that utilises a hand-carved teak wood block that is dipped in dye and stamped by hand onto cotton or silk. The traditional process of hand block printing on textiles, with rich natural colours, has been practised in Rajasthan for around 500 years. Block printing was introduced to the Jaipur region of Rajasthan by the Chhipa community. The art of block printing has been passed down for generations within families and communities and has branched out in recent decades to other regions. Shankarlal Ji, our master block printer with his family in Jaipur and skilled craftsmen bring our prints on paper to life.