Kari by Kriti was inspired by Kriti's mother's love for sari's and handlooms and her roots - a small Himalayan town in India. After studying apparel merchandising she became a textile buyer and designer for major brands. During her career, she travelled across India and became passionate about developing sustainable products for modern homes and people using traditional textiles.

She explored block printing and when learning from skilled artisans, she learned that many blocks are usually created for a custom design and never used again. As a supporter of sustainability and resource management, she challenges herself to use 'old' existing blocks for my designs instead of designing new ones.